Instead of making models suffer in heels down the runway at Paris Fashion Week, Balenciaga dressed them in chunky pairs of Crocs for its SS18 presentation.
The Spanish fashion empire has teamed up with the shoe manufacturer on a limited-edition collection that upgrades the Classic Clog to a 10-centimeter platform called the “Foam.” Michelle Poole, SVP of global product and marketing for Crocs told Footwear News about the upcoming collaboration.
“When Balenciaga approached us, we were intrigued by the opportunity to push the boundaries of our design and molding capabilities to see what we could create together,” she said. “Working with Balenciaga has been so much fun for our team, and once again demonstrates the relevance of our iconic clog in today’s fashion and design world, as well as allowing us to tap into the excitement and energy that comes from unexpected partnerships.”
Footwear News reports that the Foam will be available to purchase exclusively at Balenciaga in stores and online. Last year, Crocs started taking steps toward a comeback when Urban Outfitters decided to sell the clog. Back in 2014, Degen attempted to make Crocs cool in the form of flatforms with LED-lit stripes at NYFW.